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True blue - jeans au natural?

09. Jun 2013
The ultimate wet dream for the jeans industry? The reality may be close at hand as farmers in Brazil are closing in on a naturally colored blue cotton, with ancient knowledge of pigmented cotton plants – for jeans.
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NICE fashion in Madrid

27. May 2013
Nordic fashion was on the agenda when Norwegian designer Camilla Bruerberg joined Danish David Andersen, Swedish Matilda Wendelboe and Finnish Tytti Thusberg showed tid-bits from their collections on the catwalk of the Swedish Embassy in Madrid in cooperation with the Nordic Fashion Association. The theme: Sustainable fashion.
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NICE fashion show in Milan

06. May 2013
On June 7th 2013 NICE co-hosts a fashion show in Milan, as part of the DG CLIMATE campaign "A World You Like". 15 complete styles from the New Nordic Fashion collection have been selected for the runway to represent the best new Nordic and sustainable designs currently available.
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Madrid goes NICE

06. May 2013
Focus will be on sustainable Nordic fashion in Madrid in May, as the exhibit of New Nordic Fashion has opened in the Cerralbo museum; and even more so when several designers and NICE representatives will be speaking about environmental and ethical issues on the 22nd and 23rd of May - the big event on the 23rd! Alongside a fashion show featuring among other Camilla Bruerberg and Matilda Wendelboe.
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I:Co rolls out clothes collection

07. Mar 2013
Paul Doertenbach from I:Co presented the ambitious plans for closed-loop clothing recycling with their partners Puma, H&M and Jack & Jones in 48 countries at the recent Textile Waste workshop in Tallinn. In their German facility they are currently sorting 400 tons daily on 400 criteria.
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