News

Care to air

30. Jun 2010 Levi Strauss & Co. is asking consumers to let all their good green laundry ideas hang out. Starting this month, green pioneers and inventors can submit original air-drying solutions as part of the company’s ―Care to Air contest, with the chance to win over 8,000 Euros in prizes. The company is looking for the next generation of air drying design ideas that will improve or replace the typical clothes-line. Design ideas will be accepted from June 1- July 31, 2010 and winners will be announced on August 16.

 According to Levi Strauss & Co.’s research about the lifecycle of its core products, line drying is one of the best ways consumers can reduce the climate change impact of their clothes. However, line drying clothes may be becoming a thing of the past in Europe, with 4.9 million tumble driers sold for residential use in the EU alone.

Levi Strauss & Co. is working to change that trend by encouraging consumers to think differently about their laundry habits with its ―Care Tag for Our Planet campaign. With its ―Care to Air contest, the company is working to spread the word about the positive environmental impact of line drying and encourage creative design solutions that may change the way people dry their clothes. ―We know that simple changes in the way consumers wash their clothes can have a big effect on the climate change impact of fashion – and one of the easiest ways is to reduce the use of tumble dryers and increase the use of the humble washing line,‖ says Michael Kobori, Vice President for Social and Environmental Sustainability at Levi Strauss & Co.

When we think about machines that use a lot of energy, cars and air conditioners quickly come to mind. It’s easy to overlook something as simple as a tumble dryer. With this contest, we’re looking for pioneering designs that will help future generations think differently about air drying. The Levi’s® ―Care to Air contest will accept submissions with partner Myoo Create, an online crowdsourcing platform, from June 1 – July 31, 2010. Myoo Create hosts competitions that allow mass collaboration in pursuit of a better future. Anyone can participate in this open competition by either submitting a design or voting on a favorite submitted design.